pro Cess Gress Cress
proCress – IT Consulting is your partner for achieving progress in your digital transformation. Together, we evaluate each process in your marketing and media production according to the specific requirements and offer solutions that bring you added value.
Two project focal points are my key to significant proCress
Digital Asset Management
Digital asset management systems are a component in the technology stack that serve to manage important digital assets for the company, i.e. primarily images, graphics and video files, in a single source of truth and from there to convert and output them dynamically for the various omni-channel measures. DAM systems are therefore a fundamental building block for the efficient production of advertising content.
Artificial intelligence
The essence of mastering the digital transformation and improving processes are tools based on artificial intelligence. From an IT perspective, the greatest leverage lies in cognitive AI for system integration or to fully automate processes. In marketing, generative AI tools also help with asset and text creation and predictive AI tools help to address target groups precisely. It is best to combine them according to individual requirements and achieve a synergetic overall solution!