pro Cess Gress Cress
proCress – IT Consulting is your partner for achieving progress in your digital transformation. Together, we evaluate each process in your marketing and media production according to the specific requirements and offer solutions that bring you added value.
Two project focal points are my key to significant proCress
Digital Asset Management
Digital asset management systems are a component in the technology stack that serve to manage important digital assets for the company, i.e. primarily images, graphics and video files, in a single source of truth and from there to convert and output them dynamically for the various omni-channel measures. DAM systems are therefore a fundamental building block for the efficient production of advertising content.
Generative Artificial Intelligence
Within such systems, but also more broadly, artificial intelligence is increasingly being used in marketing and IT. Of the various categories of artificial intelligence, Generative AI, in which new content is created, is the most significant. This provides creative professionals with new tools, for example to generate images by simply entering a textual description (prompting) or, conversely, to provide them with keywords or entire descriptive texts using automatic image analysis.